Nobody is instantly an expert in any industry. Network Marketing is no exception. When I first started, I had NO idea what I was doing, but I did it anyway. I plugged into my support team, I attended events and I learned as much as I could along the way.
I also learned that not all activities were helping me reach my goals – no matter how fun some of them were!
The fun side of Network Marketing for me is the social side. I have made lifelong friendships while building a team. I have had a blast at the events. It’s an important part of the business but the least important of what I have learned are the Three Stages of Network Marketing.
Each of the Three Stages is important to your success, but it is important to know when, how long and how much time should be spent in each Stage. You should always be doing the actions of each stage – just varying amounts.
Stage 1 — Start Recruiting
Stage 2 — Training and Motivating your team
Stage 3 — Streamline Communication and Building Long term Relationships
Many people make the mistake at being REALLY good at one, and don’t realize that you must pass through all Stages to build a long term business. There are different personality types that cause people to get stuck in any one Stage too long:
- The person who loves recruiting can enroll hundreds but is frustrated because they are the only one in their group doing the work. They throw dozens of people in, but never train, motivate or build relationships, so their people quit.
- The person who loves to train and motivate can get frustrated because it seems like it’s the same people at every event. They don’t tend to lead by example and it’s important to remember that your team will do as you do, not do as you say.
- The person who loves to communicate and build relationships has a lot of fun but doesn’t make any money – because they are not recruiting and training. They are not following a system.
Each of the Three Stages is important and you need to keep balance between them as your business grows. In the beginning you’ll need to focus more on recruiting. Here’s how I’ve made it to the top of each company I’ve ever been associated with.
Relationships & Systems
|$0 – $1000/mo||90%||5%||5%|
|$1000 – $10,000/mo||70%||15%||15%|
|Build your list
Make phone calls
Use tools and systems
Invite to events
Ask guests to get started
|Getting started training for each new Distributor
One Big Local Training per month
All National and Regional events
|Create Leaders/Equip others
Lead by Example
|Enroll||Teach||Teach to Teach|
|Be a leader
|Teach leadership||Create leaders|
3 Way Calls
|Events around the Events
Open new markets
NOTICE WHAT’S NOT IN THE THREE STAGES:
- Organizing your office
- Building a website
- Generating online leads
- Tweeting about your social life
- Face Booking (unless you are marketing/recruiting/building community)
- Mastering the comp plan
- Researching every ingredient/detail
- Becoming an expert
- Being ready for any objection
- Learning sales strategies
In addition, at all stages, I recommend Personal Development. Write your goals often. Read, listen or watch inspiring/motivational things daily. Be around positive people who share similar goals.
It’s also important to block time out every day/week/month to work your business. Get a calendar and document every 3 way call, one on one meeting or home and hotel events. Block out time to make calls and follow up. Manage distractions. Whether you are part or full time in the industry, you can make serious money, if you take your business seriously.
To your Success,
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