Ok, I’m not talking about the way you sit or stand. I’m talking about your attitude, your belief and conviction in what you’re doing. How excited and convinced are you about your own products or services? Do you believe in them? Do others see that? Put it this way: If you are watching an infomercial with a really excited pitchman, and you muted your TV, can you still tell he is excited about what he’s selling? Of course you can, because of his posture. Posture includes body language, facial expressions, eye contact, attitude, gestures and more. The other major contributing factor is tone of voice. If you don’t believe in what you’re “selling”, your prospect won’t either. Even if you give the most compelling facts in the world about your products or services, they will only be “sold”, if you are. Nonverbal communication is more important than you think!
Here is the rule of thumb for selling: 7% of whether a person “buys” or not is facts – that’s it. 93% is voice quality, tone of voice and posture:
“One study at UCLA indicated that up to 93 percent of communication effectiveness is determined by nonverbal cues. Another study indicated that the impact of a performance was determined 7 percent by the words used, 38 percent by voice quality, and 55 percent by the nonverbal communication.”
So, it’s important to remember that it’s not always what you say, it’s how you say it. This is the #1 reason that sending an email to market your products or services does not work effectively.
If you are starting a new business venture and are looking to introduce it to others, make sure your own belief about the company, the products or services, the business model, the timing and yourself are very strong, before you start calling everyone you know. If you are a little doubtful, they will notice it immediately! But if you are excited, passionate and have high energy, they will most like want more information, and that’s where the magic begins!
If you like this, please share!