It’s all about Posture!

How is your Posture?…

Ok, I’m not talking about the way you sit or stand.  I’m talking about your attitude, your belief and conviction in what you’re doing.  How excited and convinced are you about your own products or services?  Do you believe in them?  Do others see that?   Put it this way:  If you are watching an infomercial with a really excited pitchman, and you muted your TV, can you still tell he is excited about what he’s selling?  Of course you can, because of his posture.  Posture includes body language, facial expressions, eye contact, attitude, gestures and more.  The other major contributing factor is tone of voice.  If you don’t believe in what you’re “selling”, your prospect won’t either.  Even if you give the most compelling facts in the world about your products or services, they will only be “sold”, if you are.  Nonverbal communication is more important than you think!

Here is the rule of thumb for selling: 7% of whether a person “buys” or not is facts – that’s it.  93% is voice quality, tone of voice and posture:

“One study at UCLA indicated that up to 93 percent of communication effectiveness is determined by nonverbal cues. Another study indicated that the impact of a performance was determined 7 percent by the words used, 38 percent by voice quality, and 55 percent by the nonverbal communication.”

So, it’s important to remember that it’s not always what you say, it’s how you say it.  This is the #1 reason that sending an email to market your products or services does not work effectively.

If you are starting a new business venture and are looking to introduce it to others, make sure your own belief about the company, the products or services, the business model, the timing and yourself are very strong, before you start calling everyone you know.  If you are a little doubtful, they will notice it immediately!  But if you are excited, passionate and have high energy, they will most like want more information, and that’s where the magic begins!

If you like this, please share!

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9 Responses to It’s all about Posture!

  1. Awesome Tara! So true and you are a shining example of that!

  2. Violet Koncz says:

    This is great advice! Thanks for sharing it, Tara :)

  3. Harv Whitman says:

    Tara, I like your blog, nice work.

    I was always curious of the stats related to nonverbal communication effectiveness and you put it in perspective.

    Thanks. Kindest regards, Harv Whitman http://www.lifechangeforlife.blogspot.com/

  4. Harv Whitman says:

    Hope you don’t mind I shared your post om FB. Regards, Harv

  5. james samy says:

    Thank you for sharing about postures. Tara you have shown how the inner needs of person to enhance in life. Excellent

  6. Arianne May says:

    Its really nice of you Tara to share your knowledge. on how one can Posture can make and unmake things. Your statistic are quite true and accurate.
    Arianne May recently posted..How to win the lottery guaranteed

  7. Richie Smith says:

    Posture is something an effective marketer most posses. with out proper posture how can one be effective and efficient in delivering his product?
    Richie Smith recently posted..How do i win the lottery?

  8. Etieno Etuk says:

    Yes posture is very important. What walks into a room before you walk in? Do you carry yourself with confidence or do you walk around worried about your financial troubles without the confidence needed to succeed? You’ve got to have the belief in your business and in the products. There are 3 rules I learned when I started in network marketing: 1. Pay attention; 2. Get excited; & 3. Never quit.

    Thanks for sharing, Tara.
    Etieno Etuk recently posted..You Cannot Win The Race Unless You Run

  9. Great Advice Tara! Thanks for sharing!

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